24th - 26th February 2014
Venue: Hong Kong, China
Gamification strategies turn routine behaviors into engaging experiences and can effectively boost participation in everything from sales promotions, to an internal branding effort, to a marketing research project.
Harnessing the Power of Gamification is a conference that will leave you thinking about the way you engage with customers, employees and stakeholders. This conference will bring together leading thinkers and deployers from the world of gamification to showcase the power of engaging design and demonstrate how you can apply these new techniques to transform your organisation’s marketing and branding strategies.
Learn how to design exciting, interactive environments that sync with the millennial mindset. Elements of these strategies are effective and easy to implement—and surprisingly affordable, even for small to medium-size businesses.
This conference will focus on how to create and leverage gamification principles for your marketing strategy to engage your customers and achieve greater ROI, harness customers’ enthusiasm for new product development, motivate your employees and empower your sales force.
If you are looking to get your business in the game and have a profile that matches any of the below, cutting across industries, you should attend.
The use of game mechanics
& rewards for non-game
applications in order to
increase engagement and
Digital / Online
PR & Communications