29.11.24

Expert Insights: Filip Janczak, Creatos Media

"Eventus International events are special because they bring together people from marketing, compliance, and legal backgrounds to explore key issues in the iGaming and gambling industries. What makes these events stand out is how they create a platform for sharing ideas and discussing different perspectives, whether it’s about challenges in specific markets—like the Dutch focus at iGaming MarTech in Amsterdam—or more global trends.
For me, the chance to attend and speak at these events is always exciting. There’s a real mix of experience and expertise, and that’s what makes the discussions so valuable. Having worked in performance marketing and 360-degree strategies for over 10 years, both in and outside the industry, I enjoy sharing my knowledge and presenting ideas or campaigns we’ve run for clients. But what’s just as important is the opportunity to hear from others—whether it’s legal experts, compliance specialists, or fellow marketers.
One of the things I find most rewarding is getting feedback on the approaches we’ve tested. Hearing from attendees with legal or compliance expertise, for example, can highlight things I might not have considered from a regulatory point of view. Similarly, swapping ideas with other marketing professionals often sparks new ways of thinking about affiliate marketing, PPC, social media, email, or overall strategy.
What’s great about iGaming MarTech is that it’s not just about learning or networking—it’s about finding practical solutions to real challenges. It’s a chance to see how others are tackling the same issues, whether it’s how to grow a business in a competitive market, engage audiences more effectively, or adapt to changes in regulation. I always leave these events with new ideas and insights that I can take back to clients and projects.
The iGaming and gambling sectors are constantly evolving, so having a space like this to exchange views and stay on top of the latest developments is hugely valuable. I’m looking forward to being part of the conversation again this year and can’t wait to hear what others bring to the table."