Integrity at Scale: How Affiliate Monitoring and Risk Management Are Evolving

Risk is a core component of the iGaming market. But new players may need some tips for managing risk versus reward. That is why affiliate platforms are here to help new players out. Nobody is as qualified to discuss affiliates as the German entrepreneur Sebastian Jarosch. He founded Mithrillium Media Ltd. with the goal of guiding the iGaming market in a fresh direction, and he certainly succeeded, as the numerous awards the company has won can attest.

During his iGaming career, Sebastian has won several awards from the following organisations:

• Affpapa

• Casinomeister

• SBC

He has also been deemed qualified to serve as a judge for future affiliates and casinos at some of the top-rated iGaming organisations, including Sigma and iGB. If anyone is qualified to discuss risk management at online casinos, it is Sebastian Jarosch.

Interview Questions

As affiliate ecosystems grow, why has monitoring and risk management become a critical priority for operators and platforms alike?

“As exposure increases, operators must ensure their brands are promoted correctly. Affiliates acquire traffic across multiple channels and jurisdictions, which makes uncontrolled growth risky from a compliance perspective. Ongoing monitoring helps protect brands and reduces regulatory and reputational risks.”

What types of affiliate-related risks (brand, compliance, fraud, or reputational) are most commonly underestimated today?

“Brands often underestimate reputational and compliance risks. Operators use monitoring tools to ensure bonus offers are up to date and affiliates comply with local regulations. False advertising or non-compliant landing pages can quickly lead to regulatory action or public backlash.”

How are operators and platforms improving visibility into affiliate activity across multiple markets and channels?

“Tools like GiG Comply, Rightlander, and BrandVerity help operators monitor affiliate partners to ensure brand protection and regulatory compliance. As more markets become regulated, operators increasingly require affiliates to work within defined frameworks and provide greater transparency around traffic sources, creatives, and messaging.”

What role does data and automation play in detecting non-compliant or high-risk affiliate behaviour at scale?

“Without data and automation, it would be impossible to keep track of all marketing partners. Automated scans and alerts help flag issues such as prohibited terms, incorrect bonus information, or compliance breaches. This enables teams to identify and resolve problems early, before they lead to regulatory, commercial, or reputational consequences.”

Do you see affiliates becoming more accountable for their actions as monitoring tools become more sophisticated?

“As monitoring becomes more advanced, affiliates are becoming more accountable. Operators increasingly brief affiliates on approved messaging and compliance requirements across all markets in which they operate. Affiliates that fail to adapt quickly or meet these standards risk being removed from affiliate programmes.”

How can effective affiliate oversight actually strengthen relationships rather than create friction between operators and partners?

“Clear guidelines and consistent communication create alignment and trust between affiliates and operators. When expectations are clearly defined and feedback is constructive, relationships become more professional and collaborative. Oversight works best when it is transparent, supportive, and focused on long-term partnership success.”

What best practices should affiliates adopt to demonstrate they are low-risk, high-integrity partners?

“Review sites like Casino Groups maintain regular communication with their partners to align on expectations and objectives. Internal compliance checks, clear affiliate disclosures, up-to-date content, correct brand assets, and visible responsible gambling messaging all signal professionalism and reliability.”

How do evolving regulations influence the way affiliate risk frameworks are designed and enforced?

“Affiliate risk frameworks must be adapted to regional regulations while maintaining consistent core values and standards. Because compliance requirements vary widely between markets, a one-size-fits-all approach is ineffective.”

Are there warning signs that operators should look for when assessing affiliate partners before issues arise?

“Red flags include shady traffic sources, lack of transparency, outdated content, brand impersonation, and missing compliance awareness. Affiliates unwilling to meet compliance requirements pose a higher risk for operators.”

Looking ahead, how do you see affiliate risk management evolving as the industry continues to scale and mature globally?

“Affiliate risk management will become more transparent, data-driven, and collaborative. Operators will set higher expectations, supported by stronger automation and closer cooperation with affiliates. Integrity and reliability will evolve into clear competitive advantages, not just baseline requirements.”

Explore these and other topics at Eventus International’s upcoming events: https://www.eventus-international.com/